Khmer Beverages’ Cambodia Beer is Manchester City’s new Official Beer Partner in South East Asia.
The first major sports partnership of its kind to take place in Cambodia, the multi-year agreement was launched at an event in Phnom Penh, as City further strengthens its presence in Asia.
Khmer Beverages is a market leader in the country and is committed to producing high-quality products whilst operating in an environmentally and socially responsible way, as well as contributing to the development of football in the region through its community programmes.
With the opportunity to discover a new market, this is a deal which excites City Football Group’s Senior Vice President of Partnerships, Damian Willoughby.
“We are delighted to announce this partnership with Khmer Beverages,” he said.
“Khmer Beverages shares Manchester City’s commitment to empowering the lives of others and driving social change within the communities that we operate.
“This announcement marks the Club’s first commercial partner based in Cambodia and we are excited to explore this market together, utilising Khmer Beverages’ great pedigree for creating dynamic campaigns to help us engage with Manchester City fans in the country.”
As part of the agreement, Khmer Beverages also take on Official Water Partner, Official Soft Drinks Partner and Official Energy Drink Partner status in Cambodia.
President, Leang Pov, is delighted to forge a connection with the Club.
“Through this partnership, Khmer Beverages aims to bring international football experience to the fans in Cambodia and organise exciting and entertaining social events for fans,” he added.
“Khmer Beverages has been a strong supporter of the football sector since our establishment. We support local clubs and the national team and this time we raise the bar higher by bringing Manchester City’s experience and connections to Cambodia.”