Manchester City FC and Astra Otoparts, Indonesia’s largest and foremost automotive component group of companies, have announced a new partnership which sees Astra Otoparts become an Official Regional Partner of the Club.
Astra Otoparts, who produce premium automotive parts for over 12,000 retailers across Indonesia, are market leaders in the production of both spare parts and batteries via their ASPIRA and GS Astra brands respectively.
Together with Manchester City, Astra Otoparts share a passion for excellence and a commitment to providing consumers with innovative, high quality products.
The new partnership will allow Astra Otoparts and Manchester City FC to collaborate on a range of exciting promotional activities, which fans, consumers and retailers in the market can enjoy.
These activities will include digital and television advertising, competitions to win exclusive merchandise and once-in-a-lifetime Manchester City experiences, and the introduction of co-branded merchandise.